Under Armour BTS Campaign:
Concept Design / Art-Direction

My agency at the time was selected to refresh UA’s back-to-school campaign assets. I helped plan the photoshoot, develop product laydown photography design as well as their baglander web page. I was on-site for the duration of the shoot as well as client pitches and meeting.

Skills Employed: concept design, client presentation, art-direction, on-site photography direction & production design.