Sunglass Hut ‘Punk It Up!’ Fashion Week Store Takeover Installation:
Concept Design / Art Direction

Concept design & art-direction for a re-imagined space in SGH’s Soho NYC store. Complete with: pyramid studded product plinths, chalkboard wall for customer engagement, London phone booth recreation for selfie-moment, brick texture with wheat pasted art that bleeds onto the floor, old-school tube tv’s playing campaign videos as well as static, amplifier tables with custom lp designs & broken drum head on the ceiling with edge-lit acrylic hanging Punk It Up! sign.

Skills employed: concept design, client pitch, art-direction & graphic design.